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Gain business knowledge from the Cerius Executive team and our network of experienced executives by reading, watching, downloading, and listening to exclusive insights from our co-owners Pamela Wasley, Chief Executive Officer, and Kristen McAlister, President.

Contributed by Ivan Ruzic, Ph.D. Conventional accounting has long…

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Customer Lifetime Value: A Framework for Assessing Marketing Resource Allocations

Contributed by Ivan Ruzic, Ph.D. Conventional accounting has long…

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Increasing Competitive Advantage with 3D Digital Printing

Contributed by David Slocum Reducing schedules, working more hours, and…

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Roadmap to Revenue: Creating the Perfect Marketing Machine

Contributed by Charles Besondy A majority of CEOs are unsatisfied…

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Navigating the New Health Care Landscape

CONTRIBUTED BY JEFF CALDER Health Care Reform, Obamacare, Affordable Care…

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Have an Exit Strategy Even if You Don’t Intend to Sell

Contributed by Michael Evans Merger and acquisitions are expected to…

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12 Signs That an Acquisition Will Crater

Contributed by Robert Sher I have noted previously that the…

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Making a Business Partnership Successful

Contributed by JJ Richa Business partnerships have their advantages and…

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How Much Should you Risk for Growth?

Contributed by Robert Sher At one of many Alliance of…

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The Chief Financial Officer as CEO-in-Waiting

Contributed by Edie Stackhouse Traditionally viewed as financial gatekeepers focusing…

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