Interim Executive Tips for Creating a Brand

Interim management tips to help you create and share a brand for your business. Here are some tips for creating a brand.

Interim management experts are well versed in the art of branding and some tips that can help new businesses build theirs the right way.

Branding your idea, product, service or business is an important task. One that can have a great impact on growth and revenue. It’s better to create a brand yourself before one is naturally formed by public opinion over which you have no control.

Tips for Creating a Brand: Get digital

“Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks,” says marketing specialist Jeff Bullas. “Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. You have options. Find what social network resonates with you.”

The best way to establish your brand is to create messages that embody the values you want to represent. Using digital platforms that include blogging, social media and websites, businesses have control over creating a brand image the way they want to.

Tips for Creating a Brand: Involve customers

People like businesses that are warm and have a human touch. There’s a lot of stigma around the coldness of those that only seem to care for your money. Don’t be another faceless corporation and be friendly with your audience.

Involve customers in your brand as much as you can. Online, you can hold hashtag contests where you reward happy customers that post your product on social media. Offline you can get creative with customers at the store. Distribute samples, have fun games for kids or ask customers to leave a video review to use in your campaigns. People like businesses that include them.

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