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Month: August 2013

The Anatomy of a Turnaround, a Case Study

by kmcalister

Contributed by David Slocum Dripping Springs trail is a water-less…

Customer Lifetime Value: A Framework for Assessing Marketing Resource Allocations

by kmcalister

Contributed by Ivan Ruzic, Ph.D. ­­­­­­­­­­­­­­­­­­­­­­­­­­­ Conventional accounting has long…

Hiring Veterans: What Military Skills Could Your Organization Use Most?

by kmcalister

Contributed by Kristen McAlister In addition to being co-owner of Cerius,…

Fortune and BusinessWeek Report on the Expanding Use of Interim Executives

by kmcalister

Contributed by Charles Besondy For many American workers, including executives,…

Calculating the Cost of Misalignment between Sales and Marketing

by kmcalister

Contributed by Charles Besondy Companies, particularly B2B firms, are so…

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